Use case: Reorganizing sales management and developing a new business approach

To remain at the forefront of the manufacturing industry, EKK Eagle Simrax has partnered with Selas & Partners to improve its commercial performance, better identify business opportunities, and set up its business development in such a way that it can continue to grow. This has led to a new approach to account planning with customer segmentation, portfolio analysis to better target sales efforts, and structured evaluations with one-on-one coaching. A business development process has been established to identify and explore opportunities outside core markets, supported by team alignment sessions to ensure clear follow-up and execution.