Your pragmatic & trustful partner
Known for our ability to transform sales organisations
We are Selas & Partners
A sales consultancy that offers companies an integrated sales solution. We enable these companies to grow their revenue, improve their margin and unlock their potential. Based on our combined experience, we will help our clients understand (better) how to achieve their revenue goals. By improving their sales performance, increasing their market share, entering new markets and opening up new territories.
Your pragmatic & trustful partner
Known for our ability to transform sales organisations
We are Selas & Partners
A sales consultancy that offers companies an integrated sales solution. We enable these companies to grow their revenue, improve their margin and unlock their potential. Based on our combined experience, we will help our clients understand (better) how to achieve their revenue goals. By improving their sales performance, increasing their market share, entering new markets and opening up new territories.
Our passion & drive

Passion and Drive. We’re passionate about solution-focused evidence-based sales learning frameworks. The symbiosis between these topics and the day-to-day operations of companies is a constant drive and well-known to us.
Outside in and inside out. Our diagnostic methodology starts outside in, starting from the client to the company and not inside out. This reverse order made us reverse the letters of SALES into SELAS.
Expertise. We deliver a broad expertise to the world of service providers, engineering & contracting firms, manufacturing companies and machine & repair shops in various industries in the Benelux and Germany. Next to this we have special expertise with family-owned companies.

How can we help you?
Improve is our magic word. We developed the Selas & Partners-method, our way to turn your sales around. We will work with sales professionals, senior sales representatives and executive management, optimizing the skills of each assigned sales professional. We will create the right atmosphere for gaining projects and reference accounts in target markets and build strong pipelines as a foundation for further growth.
Strategy & alignment
Reformulate sales strategy and align sales team to the new strategy and method.
Team assessment
Assess team and define best solution for your specific situation.
Improvement & development
Improve or develop the Sales process, the Selas way of working to turnaround your sales process.
Customer engagement
Engage your customers by meeting them and explaining what your company is up to.
Strategy & alignment
Reformulate sales strategy and align sales team to the new strategy and method.
Team assessment
Assess team and define best solution for your specific situation.
Improvement & development
Improve or develop the Sales process, the Selas way of working to turnaround your sales process.
Customer engagement
Engage your customers by meeting them and explaining what your company is up to.
Optimization
We will work with your sales professionals by coaching and training. We do this with humour, compassion and tact. This can be guidance of management and teams in their development, whereby in addition to the gains, the pains are also emphatically worked on.
Selas & Partners helped us tremendously with the development and implementation of the Service Level Agreements, and their expertise and methodology in the field of Contract Management benefited us greatly. Hereby I would like to thank Selas & Partners for their professional approach and support during our transition programme.
With the professional help of Selas & Partners, we realized in a 7 month process to redefine our sales strategy and to define new value propositions for the market, to establish a new and improved sales organisation and to implement new sales processes.
Based on a sales assessment Selas & Partners guided us in our Aftermarket domain by implementing their Bensaou model, organized content support to develop the value proposition, measure the sales program by validation different steps (account plans, implementing & usage of CRM, other) and gave a thorough challenge on account & sales management.
Selas & Partners visualized the current sales effectiveness of Batenburg and defined the new sales excellence program, including value proposition for our new approach in smart industry for the mechatronics market.
Our services
Selas & Partners has a passion for sales and sales management. We enable our clients to unlock their sales potential and we design and implement tailor-made processes. As a consultant and coach, we’re a trusted partner in guiding our clients through the changes in the sales journey. And finally, if requested, we can fulfil our role as an independent, yet integrated part of the customer’s sales team.
Recent articles
Make sure to follow the latest updates on news, sales readings and events from Selas & Partners!
Klantcase: Het leveren van inhoudelijke expertise, het organiseren en aansturen van multidisciplinaire samenwerking
Sitech Services is een toonaangevende technologiepartner op de industriële Chemelot-site in Geleen. Ze zijn gespecialiseerd in het verbeteren van de prestaties en kosteneffectiviteit van [...]
Webinar Recap: Data-Driven Groei en Strategieën voor Serviceorganisaties
Hoe kunnen de inzichten uit data jouw serviceorganisatie helpen om te groeien? Deze vraag stond centraal in het BEMAS-webinar “Data als driver voor [...]
De Toekomst van B2B-verkoop en de impact van Industry 4.0
Industry 4.0, ook wel bekend als de vierde industriële revolutie, is de volgende grote verandering in de manier waarop we produceren en waarde creëren. [...]
Interview met David Mesterom: ‘De tijd vliegt voorbij als je leert van ervaren mensen’
David Mesterom begint iets terughoudender aan het gesprek dan Walter. Is niet direct een spraakwaterval. Maar als hij eenmaal op dreef is, zie ik [...]
Have a chat with us!
Do you want to build a sales-driven organisation? Or improve the sales performance of your team? Contact us!
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