A lot of companies have a ton of data, like data collected from interactions with customers, countless PDF documents, sales data, customer profiles, photo material and even external data sources. But many of these companies aren’t using this data effectively. They’re missing out on important insights and making poor decisions when it really matters. This can cause them to miss out on good opportunities. For example, they might not spot valuable info about what people are buying or what they could be selling.

To fix this problem, we teamed up with Mediaan Conclusion and came up with a solution called “Growth Insights.” It’s a proven way to help companies make better use of their data and make smarter decisions.

Mediaan Conclusion successfully deployed the Growth Insights solution for the sales department of a Dutch chemical company with 23,000 employees worldwide. The client was helped through a visualization of business opportunities with their customers. Internal, external and hidden data sources were used to optimize and predict the purchasing and sales of goods. Growth Insights delivered so-called “actionable insights”: concrete tips to buy and sell goods at the right time, place and price.

This was deployed for a funnel of 200 million euros. By 2021, more than 30 million euros worth of additional sales opportunities were spotted, with about 6 million euros of margin per year (!).

For the world’s largest medical technology company, with more than 90,000 employees in 150 countries, Mediaan Conclusion used the Growth Insights solution to identify business opportunities. But it didn’t stop there. It also helped visualize international inventory management.

Great progress was made in improving data reliability and new data was generated. As a result, missed sales opportunities were reduced and numerous cross- and upselling opportunities were discovered. Thanks to Growth Insights, customers worldwide have 20% (!) fewer items in stock, while customer satisfaction has not declined.